In 2012, Opera Software launched Opera Web Pass, a new, more straightforward way for mobile users without all-you-can-eat data plans to connect to the web. In this State of the Mobile Web report, we take a first look at how this intuitive way of getting more people online is faring.
With Opera Web Pass, the users are free to choose among different internet-access packages, e.g., 1-hour unlimited Facebook or 24-hour unlimited internet access, right from the browser. Package selection is easy, with a process that is similar to purchasing an app, and the web pass is charged to the user’s phone bill.
The first mobile operator to offer Opera Web Pass to its users, DiGi Telecommunications Malaysia (“DiGi”), is already starting to see significant benefits from this new way of getting users online. DiGi experienced a big increase in its mobile internet user adoption after introducing Opera Web Pass and has since launch of the service seen substantial amounts of repeat purchases.
Some highlights from the DiGi deployment:
With Opera Web Pass, even more users with internet-capable phones can now enjoy the web, including customers who have limited budget available to commit to a monthly data plan.
With a simple, understandable packaging of mobile internet access, it’s evident the proposition lowers the entry bar for using mobile internet, resulting in high user satisfaction and a large amount of repeat purchases of Opera Web Pass packages.
For customers in many countries, purchasing a data package can be a very complicated and task, a factor that could be holding back aspiring mobile internet users from getting online. Opera Web Pass helps users find a suitable data package, and discover the web.
For operators, Opera Web Pass opens up a new, optimized retail channel to sell and promote data in a dynamic, targeted and user-friendly way. Opera Web Pass is a complementary proposition to the already existing data plans offered by the operators.
To learn more, download the DiGi Web Pass case study (PDF).
In January 2013, the consumer base of the Opera Mini and Opera Mobile browsers increased in unique users. In all, more than 237 million people used Opera Mini or Opera Mobile in January. The Opera Mini servers (which do not process pages from Opera Mobile browsers) served more than 157 billion pages and compressed over 12 petabytes of data for Opera Mini users. More than 32% of the total users of Opera Mini and Opera Mobile are using smartphones to browse the web. Compared to January 2012, the total number of Opera Mini and Opera Mobile users grew more than 29% year over year.
In January 2013, there were over 237 million Opera Mini and Opera Mobile users. Out of this number, more than 22 million were Opera Mobile users, and the rest were Opera Mini users. Compared to January 2012, Opera Mini and Opera Mobile combined grew more than 29% year over year.
|Month||Opera Mini||Total users|
Opera Mini users viewed over 157 billion pages in January 2013. Since January 2012, page views have increased by more than 44%.
In January 2013, Opera Mini users generated over 2.9 billion MB of data for operators worldwide. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 12 petabytes of data in January. Since January 2012, data traffic has risen by 59%.
|Month||Data transfer (MB)|
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
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