India holds the number one spot for the highest number of monthly Opera Mini users worldwide, so, in this month’s State of the Mobile Web report we take a closer look at mobile web trends in that country.
By using anonymous and aggregated data from the Opera Mini servers, we have mapped out surfing habits in different regions and cities of India to see where the differences lie. The Opera Mini browser is a mobile phone web browser designed to deliver the very best web experience on basic mobile phones to the latest iPad. Our compression technology, aided by our globally distributed data centers — make the full web accessible for all kinds of mobile phones. This, in turn, makes it possible to tabulate very accurate statistics based on the content of websites visited.
The latest data show that the list of international webpages, such as Google, Facebook and YouTube, have remained largely the same across all of India. But for India-specific websites, there were larger differences. Having a large user base for international websites such as Google and Facebook in India, signifies the importance of search and social media in the Indian market.
After examining other regions, such as Africa, South East Asia and Latin America, there are subtle differences in India that are not observed inside other countries. Since India is such a large country and market, with a very diverse population, the differences in the selected regions are quite interesting. For example, we see that some types of websites are popular in all of India, such as the Indian railway system’s website. In other categories, such as news websites, there are more remarkable differences. In addition to one or two national news websites, there is a strong presence of local news media.
In the regional data, we see that interest in education is a strong motivator to go online. Among the most visited domains in several regions are universities and schools, whose websites are often used to check the grades of students. Until recently, such data was published in newspapers, but easily accessible internet eliminates the need to wait for tomorrow’s newspaper. In the Indian domain list, the high season for the educational websites are March/April and September/October, when students are checking their grades.
Also very strong in the Indian market are content download sites for mobile phones. Websites such as Mobile9 and Zedge offer mobile users a way of customizing their mobile devices with wallpapers, ringtones and much more.
Select a region to view top visited domains and devices used
In a breakdown of the top Indian domains, one category sticks out from the crowd. News portals, both Indian and international, have traditionally been very popular among the mobile surfers of India, and remain on top. However, there is a challenger on the top lists of popular website categories. E-commerce has grown to become the second largest website category in the list of top Indian domains.
The e-commerce category now has more different domains in the list than the social-networking category. Domains categorized under e-commerce are both portals where people actually stop and do financial transactions and portals that offer price-comparison of products across shopping portals. The travel category has increased in numbers and become more even more diverse than before. As shown in the regional websites’ top-five lists, Indian Railways is still hugely popular, but it now has the company of other travel-booking sites in the domain list, compared to what was seen in summer 2010, including MakeMyTrip, Yatra and Cleartrip.
Since the April 2012 State of the Mobile Web report, Opera Software has reported the unique-user numbers for both the Opera Mini and Opera Mobile browsers. Read more about this change.
Since September 2011, the consumer base of the Opera Mini and Opera Mobile browsers grew in unique users by more than 35%. Compared to August 2012, there was a slight decrease in unique users due to seasonal variations and temporary blocking issues. In all, more than 207.2 million people used Opera Mini or Opera Mobile in September. The Opera Mini servers (which do not process pages from Opera Mobile browsers) served 116 billion pages and compressed over 8.3 petabytes of data for Opera Mini users.
In September 2012, there were over 207.2 million Opera Mini and Opera Mobile users. Out of this number, more than 19.6 million were Opera Mobile users, and the rest were Opera Mini users. Compared to September 2011, Opera Mini and Opera Mobile combined grew more than 35% year over year.
|Month||Opera Mini||Total users|
Opera Mini users viewed over 116 billion pages in September 2012. Since September 2011, page views have increased by more than 46%.
In September 2012, Opera Mini users generated over 2.21 billion MB of data for operators worldwide. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed nearly 8.3 petabytes of data in September. Since September 2011, data traffic has risen by more than 77%.
|Month||Data transfer (MB)|
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.