It’s closing time at the all-you-can-eat mobile data buffet. On July 6th, Verizon Wireless became the newest U.S. carrier to offer a tiered pricing structure for data packages.
Current mobile data subscribers with an unlimited plans can keep them. Let the good times roll. But any consumer who is just now discovering Angry Birds on their phone, it’s time for proactive management. Exceeding the allotted bytes per month will result in overage charges or a drastic reduction in network speeds. Each consumer should check with their carrier to know what happens after crossing that threshold.
But just how much data does it take to visit Facebook? Is there enough room to access Wikipedia one more time during a test? One more refresh of ESPN in a boring meeting? These activities use data. Our analysis of just how much data it takes might surprise even the most savvy mobile web expert.
The graphic clearly shows the impact of proxy-based browsers like Opera Mini. For instance, ESPN.com takes up nearly 700 KB of your data plan with each view. Using the cloud to compress that before delivering it to your phone takes just over 100 KB.
Opting for mobile optimized sites also makes sense. Each page view of m.facebook.com is 27KB versus 206KB for the full site. Nice work, Facebook developers. This saves not only time — the site loads faster — but also preserves precious room on a plan. Opera Mini transforms the already-lean Facebook mobile site into an 8KB sliver of data.
Because we work with operators all over the world, we’re used to seeing metered plans which, until now, have been more common outside of the U.S. Here are our top tips for managing that new data plan.
In June 2011, the Opera Mini browser saw increases in all three categories of growth: unique users, pages viewed and data consumed. In all, 115.0 million people used the Opera Mini browser in June, 67.3 billion pages were served, and 9.9 petabytes of operator data were compressed for Opera Mini users.
In June 2011, there were over 115.0 million Opera Mini users, a 1.4% increase from May 2011. Since June 2010, the number of unique users has increased 93.5%.
Opera Mini users viewed over 67.3 billion pages in June 2011. Since May, page views have gone up 6.2%. Since June 2010, page views have increased 146.1%.
In June 2011, Opera Mini users generated over 1,068 million MB of data for operators worldwide. Since May, the data consumed went up by 3.6%. Data in the Opera Mini browser is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 9.9 petabytes of data in June. Since June 2010, data traffic is up 156.6%.
|Month||Data transfer (MB)|
Nigeria passed Ukraine to take the #4 spot on the top 20 countries list. South Africa, China and Turkey all went up in the ranking of top 20 countries.
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.