We live in social times. Never before have people been so interconnected in their private lives — sharing their ideas, opinions and media with friends and strangers alike. This month’s State of the Mobile Web focuses how people use social media on mobile devices. We see that a significant portion of Opera Mini users choose to participate on social networks. Although each country has its own most popular social network, one commonality is that those who frequent such sites use them heavily, as seen in the page-view statistics described in the report.
Jon von Tetzchner,
Co-founder, Opera Software
In this month’s special highlight, we answer the following question: “In which countries do users browse social sites the most via their handsets?”
For each country, we regularly rank the top sites visited by Opera Mini users (based on the number of users visiting those sites). Social networking sites often rank highly on such lists. This month, however, we’ve gone a step further, looking at the percentage of users who visit such sites, and the percentage of page views being directed toward those sites.
First, for the month of April 2011, we identified the top social network site in each of the top 20 countries. We then calculated the following:
The 20 countries were ranked according to social browsing page view percentage and social browsing user percentage.
Social media use per country as a percentage of overall mobile web traffic
In April 2011, Opera Mini saw increases in unique users and data consumed. In all, 107.1 million people used Opera Mini in April, 57.9 billion pages were served, and 8.8 petabytes of operator data were compressed for Opera Mini users.
In April 2011, Opera Mini had over 107.1 million users, a 4.6% increase from March 2011. Since April 2010, the number of unique users has increased 81.8%.
Opera Mini users viewed over 57.9 billion pages in April 2011. Since March, page views have gone down 3.1%. Since April 2010, page views have increased 120.2%.
In April 2011, Opera Mini users generated over 954 million MB of data for operators worldwide. Since March, the data consumed went up by 0.9%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 8.8 petabytes of data in April. Since April 2010, data traffic is up 139.5%.
|Month||Data transfer (MB)|
South Africa passed China in terms of total Opera Mini users in the month of April. Mexico leapt into the top 10, while the United States fell to number 11. Egypt, Turkey, Bangladesh and Kenya all went up in the ranking of top 20 countries.
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.