State of the Mobile Web, August 2010

When we first started publishing our State of the Mobile Web Report, we had two goals in mind. We wanted to show just how important the mobile Web was, and perhaps more importantly, how pervasive it was. We wanted people to know the mobile Web was not just a smartphone phenomenon. It was, and still is, used by people all over the world, on a variety of devices and screen sizes.

I think we accomplished those goals. We capture almost 500 separate data points in each report. From the top 10 lists, to the geographic reports, to our special sections we publish a variety of data to assist people in seeing a deep, rounded picture of the mobile Web.

But use of the Web on mobile devices continues to expand, and our readers have asked to get more information packed into each report. Beginning this month, and continuing each month, we will profile the top 20 countries for Opera Mini usage worldwide. The first top 20 list has some interesting members beyond the usual top 10. We find countries like Kazakhstan which might be threatening for a place in the top 10. Belarus, Brazil and Bangladesh are also in the top 20. Indeed, this list perhaps more than the top 10 shows what a worldwide phenomenon the mobile Web really is.

We believe the mobile Web has the power to bring tremendous social and economic change to the inhabitants of many countries. Tracking the top 20 will enable us to more closely track these changes as they happen.

Happy browsing,

Jon von Tetzchner,
Co-founder, Opera Software

Part 1: Growth

Number of users

In August 2010, Opera Mini had over 66.5 million users, a 6.8% increase from July 2010. Since August 2009, the number of unique users has increased 108.3%

Pages transcoded

Opera Mini users viewed over 33.9 billion pages in August 2010. Since July, page views have gone up 14.3%. Since August 2009, page views have increased 143.2%.

Month	Page views
August 2010	33,923,604,102
July 2010	29,679,113,203
June 2010	27,350,331,025
May 2010	28,325,159,098
April 2010	26,311,685,380
March 2010	25,898,747,364
February 2010	22,055,615,946
January 2010	23,356,863,511
December 2009	20,719,112,062
November 2009	18,814,158,683
October 2009	17,179,459,019
September 2009	14,958,270,625
August 2009	13,949,154,395
July 2009	12,051,716,351
June 2009	10,447,031,428
May 2009	9,641,002,614
April 2009	8,687,835,336
March 2009	8,627,181,759
February 2009	7,347,728,912
January 2009	7,592,623,125
December 2008	6,418,665,392
November 2008	5,703,580,103
October 2008	5,088,923,679
September 2008	4,533,894,901

Data consumed

In August 2010, Opera Mini users generated over 489.4 million MB of data for operators worldwide. Since July, the data consumed went up by 9.9%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed more than 4.5 petabytes of data in August. Since August 2009, data traffic is up 134.4%.

Month	Data transfer (MB)
August 2010	489,402,631
July 2010	445,158,599
June 2010	416,406,077
May 2010	433,688,140
April 2010	398,617,291
March 2010	396,171,723
February 2010	330,601,107
January 2010	337,088,690
December 2009	315,150,762
November 2009	285,126,819
October 2009	263,245,795
September 2009	226,990,071
August 2009	208,786,577
July 2009	186,996,258
June 2009	168,483,963
May 2009	159,545,769
April 2009	151,023,302
March 2009	148,884,676
February 2009	124,835,298
January 2009	122,005,065
December 2008	103,144,185
November 2008	91,084,753
October 2008	79,167,872
September 2008	70,095,676

Part 2: Country snapshots for August 2010

Top 10

Countries 11-20

Part 3: Spotlight on Middle East

Top 10 countries snapshot