In October, we reported on just how much money Opera Mini’s 90% compression rate saves consumers on their mobile browsing bills. The number was quite impressive: more than $8 billion per year.
At the same time, Opera Mini encourages people to browse the Web on more than just smartphones, since Opera Mini offers a fantastic experience regardless of processor power, memory or pretty much any other mobile phone spec (except perhaps a color screen).
Because more people can get more from the mobile Web with Opera Mini, operators stand to gain quite a bit more in data revenues. Using the same model we used in October, we look at the revenue that operators make from Opera Mini. The results were quite dramatic: Opera Mini generates more than $1 billion per year for operators globally.
We like to think of Opera Mini as a win-win solution. Consumers who would otherwise not pay for the mobile Web can do so without fear of “sticker shock” when they see their bill. People paying for a flat-rate data plan can enjoy quick and hassle-free browsing over EDGE or 3G connections. Operators attract new customers for their data packages, and their strained networks can catch their breath while our servers do the heavy lifting.
From our experience, and from these numbers, it seems everyone benefits from a better mobile Web experience. That, I think, is something about which we can all agree.
Jon von Tetzchner,
Co-founder, Opera Software
Note on methodology: All growth percentages in Part 1 are calculated using normalized figures that account for the varying number of days in each month.
In February 2010, Opera Mini had over 50.5 million users, a 1.7% increase from January 2010 and more than 145% compared to February 2009.
Opera Mini users viewed over 22 billion pages in February 2010. Since January, page views went down 5.6%, partly because February only has 28 days compared to January’s 31. Since February 2009, page views have increased 200%.
In February 2010, Opera Mini users generated over 330 million MB of data for operators worldwide. Since January, the data consumed went down by 1.9%, also related to the fewer number of days in February. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 3 petabytes of data in February. Since February 2009, data traffic is up over 164%.
|Month||Data transfer (MB)|
Note on methodology: All growth percentages in Part 4 are calculated using normalized figures that account for the varying number of days in each month.
Since November 2009, Opera Turbo has been widely available to users of Opera Mobile. Opera Turbo is a technology for compressing Web pages, similar to what has always been available to users of Opera Mini and has subsequently been available to users of Opera for desktop.
In February 2010:
In order to calculate operator revenue, we researched metered rates for 1 MB of mobile data as offered by the top operators in each of February’s top 10 countries. Using those rates, we determined the average price-per-MB in each country. This average price-per-MB was multiplied by the data transferred in each country to give us a revenue estimate for the month of February.
In previous reports, we demonstrated how much money people can save by using Opera Mini. That said, operators benefit from Opera Mini as well. By providing Opera Mini users with a full internet experience that is both speedy and less bandwidth intensive (for users and operators alike), people are encouraged to browse more on their handsets, especially in places where unlimited-use data plans are uncommon or too expensive, high speed networks are unavailable, and a large number of people are using feature phones.
When people browse more, it is a win-win situation as operators receive more revenue, users have more incentive to upgrade their data plans, and people get the Web pages they want in an efficient and affordable manner.
In February 2010, people browsing with Opera Mini in the top 10 countries (according to unique users) spent approximately 103.8 million dollars, based on their usage and the average cost of browsing in each country (see the two tables below). That figure translates to approximately 1.2 billion dollars per year. Using $1 per megabyte as a global average, Opera Mini users generate nearly $4 billion for operators worldwide each year.
From a per user perspective, Opera Mini users spent approximately $4 on average in the month of February, which comes out to $48 per year. The heaviest spending occurs in the United States and the United Kingdom, whereas the least spending occurs in India and South Africa (mostly due to data costs, as opposed to the amount of data transferred).
|Country||Data/user (MB)||Data cost (USD/MB)||Expenditure / user (USD)||Revenue / user / year (USD)|
Note: These estimates do not take into account pricing for users who have unlimited-use data plans.
|Country||Cost per MB (local currency)||Cost per MB (USD)|
|South Africa||2 ZAR||0.27|
|United States||2 USD||2.00|
|United Kingdom||1.02 GBP||1.68|
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.