Just last month, I was excited to see Opera Mini users view more than 10 billion pages in one month. This month, their hunger for mobile Web content was even greater. Twelve billion pages in one month is an impressive raw number. This 15 percent jump over June is greater than the usage growth, which itself was significant at nearly 10 percent.
So we know each person views more pages, but I often wonder why. What drives growth? That to me is the most fascinating question. The more we learn about why people use the mobile Web, the better we can all serve consumers with the best products and most desired content.
What we can tell from the stats this month is that some countries are experiencing higher usage than their downloads would indicate. We are not sure if this might be a vacation effect, but it is interesting to see. Seeing Aruba and Australia on this list could certainly lead one to believe that these numbers represent vacationers.
We can also look at our geographic spotlight to see how, if not why, people use the mobile Web. This month we look into the Middle East. The numbers are quite interesting, particularly the statistics from Iran, where the election recently dominated the news.
Regardless of the whys or hows we can find in these reports, one thing endures: we love making browsers because they give people access. The fact is that not everyone in the world will access the Web from a computer. In fact, the most prevalent communications device by far is a regular, everyday mobile phone. So if we want the Web to be available to everyone, we need a solution that can work on almost every phone. That was why we originally made Opera Mini. And so far, the world has responded. We are humbled by that response.
Jon S. von Tetzchner
CEO, Opera Software
In July 2009, Opera Mini had nearly 29.1 million users, a 9.9% increase from June 2009 and more than 145% compared to July 2008.
Opera Mini users viewed more than 12 billion pages in July 2009. Since June, page views have gone up 15.4%. Since July 2008, page views have increased 223%.
In July 2009, Opera Mini users generated nearly 187 million MB of data for operators worldwide. Since June, the data consumed went up by 11.0%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 1.7 PB of data in July. Since July 2008, data traffic is up 223%.
|Month||Data transfer (MB)|
July is the height of summer, and it is not unusual for people to take vacation during that month. Here at Opera, we wondered how much Opera Mini is being used while on vacation. To determine that, we used a simple metric: specifically, we looked for locations where there were significant increases in unique users between June and July that could not be explained by new downloads alone. So, for example, if a location had many new users in July but not many new downloads, we hypothesized* that many of those Opera Mini users were visiting from other areas.
Whether or not they are truly popular summer destinations (for whatever reason), here are the locations that stand out:
Note: The following locations (limited to those with at least 15 unique users in July) showed a lot of growth between June and July that cannot be attributed to new downloads. In each of the listed locations below, new downloads make up less than 50% of the new unique user total.
Burundi and Antarctica only have a handful of Opera Mini users, especially compared to countries like Australia and Turkmenistan, but we appreciate those few intrepid travlers nonetheless and hope Opera Mini kept them well-connected during their time away from home!
Note: It is also possible that phone manufacturers/distributors in these countries preinstalled Opera Mini on a large scale, resulting in many new users who did not download the browser on their own.
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.