The mobile Web as a global phenomenon. The ubiquity of the mobile phone makes it the ideal platform for many people to access the Web. The demand is there. As we saw in our previous report on Africa, many countries experienced triple-digit or even quadruple-digit usage growth in 2008.
So we continue our mobile Web world tour this month with a focus on Southeast Asia. Southeast Asia also exhibits impressive growth figures during 2008. Indonesia has always ranked number two worldwide in our reports, but what about the other countries? Malaysia led the region in usage growth, by jumping more 460% this year to take the second spot in the region.
The mobile Web is in demand, but in some countries demand for the mobile Web exists not because it complements existing means of access, but rather because it replaces them. Page view growth and pages per user are an interesting metric to see how much people use Opera Mini to browse the Web. It is interesting to note that page views per user in Indonesia and the Philippines are significantly higher than the worldwide numbers. In fact page views grew more than 1120% in the Philippines this year.
Of course, that's just one part of the report. We give our usual updates to users, page views and data. We announced 20 million active consumer Opera Mini users (those who download Opera Mini to their phone outside of any operator deal) barely two weeks ago. We are already at 21 million and just passed 5 billion pages transcoded per month. With a new server park in the United States making Opera Mini significantly faster for almost every user, we're excited to see that number rise. Surf away, friends.
Jon S. von Tetzchner
CEO, Opera Software
In October, Opera Mini was used by approximately 21 million users, a 10.6% month-on-month increase from September 2008 and more than 311% compared to October 2007.
Opera Mini users viewed more than 5 billion pages in October. Each person using Opera Mini viewed approximately 242 pages on average. Since September, page views have gone up 12.2%. Since October 2007, this number is up 326%.
In October, 21 million Opera Mini users generated more than 73.7 million MB of data for operators worldwide. Since September, the data consumed went up by 12.9%. Data in Opera Mini is compressed 90% on average. If this data were uncompressed, Opera Mini users would have viewed over 737 million MB of data in October. Since October 2007, data traffic is up almost 490%.
|Month||Data transfer (MB)|
Southeast Asia is a "rojak" (Malay for mixture) with different levels of Internet development. Singapore has one of the world's highest broadband-penetration rates while countries like Laos, Cambodia and Myanmar lag behind.
With more than 500 million people, Southeast Asia presents an exciting opportunity for mobile developers and operators. Countries in the region have grown their mobile Web uptake significantly. The lack of broadband Internet infrastructure in some countries has contributed to the burst of mobile browsing. Heavy users often opt for the latest phone model that comes with 3G and it has become increasing popular for mobile operators to offer fixed-rate 3G packages, which consumers use to replace their broadband access.
Popular sites in Southeast Asia are a mix of international sites and local ones. Singapore has mostly international sites, while Vietnam has mostly Vietnamese in the Top 10. We also see a huge social network following in the region. Friendster, Hi5 and Facebook all ranked strongly. In our August report on the Long Tail, we showed that Friendster alone contributed to more than 50% of the monthly data usage in Indonesia.
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.