Welcome to our State of the Mobile Web report covering the month of August. This month we take a look at the breadth of the mobile Web. You might call this the Long Tail, a trend that in the case of our report shows the importance and strength of niche sites on the mobile Web.
For many years, we've maintained our belief that Web usage trends will converge. People will view the same sites, seek out similar content, and use the Web in much the same way on their phone just as they do on their PC. We are after all creatures of habit.
Our report this month proves that people use the Web on their mobile phone just as we've maintained. The presence of the Long Tail bolsters our belief in One Web, our long-held vision that you should be able to have access to the same sites and services regardless of the device. We need less fragmentation in this world. One Web is our driving ambition to create one seamless experience from device to device.
I hope you enjoy our look at the Long Tail this month. Let us continue to work together to realize the promise of One Web.
Jon S. von Tetzchner
CEO, Opera Software
In August, Opera Mini was used by approximately 17.3 million users, a 9.1% month-on-month increase from July and more than 357% compared to August 2007.
Opera Mini users viewed more than 4.1 billion pages in August. Each person using Opera Mini viewed approximately 242 pages on average. For the third month in a row, the number of pages viewed per user has gone up. Since July, page views have gone up 11.7%. Since August 2007, this number is up 337%.
In August, 17.3 million Opera Mini users generated more than 60.3 million MB of data for operators worldwide. Since July, the data consumed went up by 12.1%. Data in Opera Mini is compressed 90% on average. If this data were uncompressed, Opera Mini users would have viewed over 603 million MB of data in August.
|Month||Data transfer (MB)|
Opera Mini was used to view over 4.1 billion pages in August. Out of the over 12 million sites viewed, 87 sites generated more than half of those 4.1 billion page views, with the vast number of other visited sites generating the rest.
Therefore, it appears that mobile Web users spend a significant amount of time browsing the Long Tail of the Web in addition to the most popular online destinations.
Country-by-country statistics for the month of August provide us with further insight:
It appears, therefore, that the Long Tail effect is more pronounced in countries such as Russia, South Africa, the United States and Germany. In each of those countries, the top 100 sites are generating less than 50% of the total traffic in that country. The opposite case can be observed in countries like Indonesia and China, where the 100 most popular sites in those countries generate 76% of all the traffic. In Indonesia, Friendster is especially dominant, generating over half of that country's Opera Mini traffic all by itself in the month of August.
In general, we conclude that Opera Mini users do not feel restricted to big-name sites when browsing the Web on their handsets. With Opera Mini, they are accessing the full Web, including niche sites that do not individually generate massive amounts of traffic. This is in direct contrast to WAP browsers, where the content available to users is limited by the confines of the "walled gardens" within which users are forced to stay. As users get more comfortable with the idea of browsing the full Web on their handsets, we expect that the Long Tail of the Web visited by Opera Mini users will continue to grow, both in each country and globally.
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
Get updated each time we release a report.