State of the Mobile Web, July 2008

After receiving a number of requests for more data on specific geographies, we are pleased to present a snapshot of the top sites in Latin America. Research reports suggest up to 80% of the mobile phones in Latin America are capable of running a lightweight Web browser like Opera Mini.

While Latin America presents an incredible future growth opportunity, the mobile Web has already arrived. Just as with other countries we've surveyed, allowing people to access the full Web ultimately drives accelerated use of the Web on mobile devices. And just as in other countries, search and social networking comprise a large percentage of the traffic.

We're pleased to play our own role by providing some of the technology to help make this possible. In August, we signed our first deal in Latin America with Movistar Mexico. And we hope that Opera Mini's data compression, which can cut the data costs for consumers, also encourages people to spend more time surfing on their mobile phone without having to worry about their next bill.

Thanks again for reading and for your ongoing interest in the mobile Web revolution.

Kind Regards,
Jon S. von Tetzchner
CEO, Opera Software

Part 1: Growth

Number of Users

In the month of July, Opera Mini was used by approximately 15.8 million users, a 9.4% increase from June.

Pages Transcoded

Opera Mini users viewed more than 3.7 billion pages in July. In July, each person using Opera Mini viewed approximately 236 pages on average. Since June, page views have gone up 15.9%.

Pages transcoded by Opera Mini per month

Month	Page views
January 2006	39,969,125
February 2006	70,119,707
March 2006	102,386,928
April 2006	123,915,618
May 2006	155,660,949
June 2006	183,518,205
July 2006	231,325,050
August 2006	268,738,912
September 2006	274,840,901
October 2006	336,044,711
November 2006	378,938,100
December 2006	423,503,600
January 2007	507,622,606
February 2007	540,701,179
March 2007	632,313,886
April 2007	705,063,025
May 2007	767,107,863
June 2007	788,283,659
July 2007	867,208,160
August 2007	907,690,600
September 2007	872,028,768
October 2007	1,192,916,658
November 2007	1,414,205,703
December 2007	1,558,566,188
January 2008	1,787,235,674
February 2008	1,883,751,325
March 2008	2,429,200,080
April 2008	2,491,451,387
May 2008	2,947,979,866
June 2008	3,224,286,622
July 2008	3,736,244,111

Data Consumed

In July, 15.8 million Opera Mini users generated more than 53.8 million MB of data for operators worldwide. Since June, the data consumed went up by 15.2%. Data in Opera Mini is compressed 90% on average. If this data were uncompressed, Opera Mini users would have viewed over 538 million MB of data in July.

Total data consumed per month (in MB)

Month	Data transfer (MB)
January 2006	587,826
February 2006	759,338
March 2006	1,072,662
April 2006	1,334,715
May 2006	1,831,441
June 2006	2,127,142
July 2006	2,614,633
August 2006	2,979,209
September 2006	2,976,858
October 2006	3,692,282
November 2006	4,124,607
December 2006	4,652,547
January 2007	5,322,457
February 2007	5,573,556
March 2007	6,529,736
April 2007	7,264,413
May 2007	8,093,274
June 2007	7,984,642
July 2007	9,729,792
August 2007	10,379,959
September 2007	9,922,367
October 2007	12,491,633
November 2007	14,732,591
December 2007	20,129,575
January 2008	23,690,372
February 2008	26,521,524
March 2008	33,096,381
April 2008	35,636,188
May 2008	43,095,243
June 2008	46,735,465
July 2008	53,853,102

Part 2: Country snapshots for July 2008

Part 3: Spotlight on Latin America in July 2008