Opera’s trademarks, service marks, and logos (“Brand Assets”) are valuable properties. These guidelines apply to the authorized use of Opera Brand Assets by Opera’s employees, agents, partners, independent contractors and any third party making reference to Opera or any of its products or services. These guidelines must be followed in order to properly identify Opera’s brand names for its products and services, and to protect and enhance their value and strength. You may not use an Opera Brand Asset without express, written permission from Opera.

Disclaimer

These guidelines govern your marketing and promotion of products and services that include an Opera Brand Asset. The statements contained herein are for illustrative purposes only. You are encouraged to contact Opera or refer to the governing agreement authorizing your use of an Opera Brand Asset for further information.

Opera reserves the right to revise these guidelines at any time. Any modified guidelines will be published on the Opera website. It is your responsibility as a user of an Opera Brand Asset to ensure compliance with the current version of these guidelines prior to any use.

The Opera Software logo must include all elements identified below.

There are several versions of the Opera Software logo. Each has been designed for a specific use.

Flat – Two Tone The flat, two-tone version of the logo looks very much like the original, but without the fade. It should be used in situations where gradients cannot be printed or displayed. The white version with gradient

Flat – Black-and-White or Red The black-and-white version of the logo should be used in circumstances where colors are not available. It should be used in white or black, not in any other color. On white textiles where there is only one color print option, the logo can be presented in all red.

Exclusion Areas

To enable the Opera Software logo to appear prominently without interference, minimum exclusion areas have been established. These areas must be observed at all times.

Exclusion Areas

Exclusion areas shall be equal to one-half the height of the O logo element, extending on all sides of the logo

Minimum size Requirements

Your display of the Opera Software logo must adhere to the minimum requirements below. If desired, the trademark symbol may be enlarged for better legibility.

Minimum size for print

Minimum size for web

Proportionality

When displaying the Opera Software logo near logos owned by others, the size and positioning shall match the other logos.

Background Color

The color version of the Opera Software logo may only be displayed on white or grey backgrounds. The flat version must be used with all other background colors.

Backgrounds Containing Imagery

Exclusion areas must be used when displaying the Opera Software logo in front of an image. As detailed above, color versions of the logo may only be displayed on white or grey exclusion areas.

No Modification

You may not modify the Opera Software logo. For example, you may not move, remove or rearrange the logo elements, use different colors, or add/remove shadows or other effects.

Do not rearrange any logo elements.

Do not change the color of any logo element or remove the trademark symbol.

Do not modify the shadow or other logo effect.

Opera Software Logo

The following colors must be used according to the values identified below.

Pantone and cmyk values::

SPECIAL / SPOT

PANTONE 485C
PANTONE 422C

4 COLOR / CMYK

C:00 M:96 Y:90 K:02
C:00 M:00 Y:00 K:50

Colors

PANTONE® MATCHING SYSTEM (PMS) EQUIVALENT
PMS 485C	PMS 422C	Black	White
FOUR-COLOR HALFTONE FORMULA (CMYK)
Cyan0%
Magenta96%
Yellow90%
Black2%	Black50%	Black100%
Same as Pantone 1795EC		Jet Black 75, 50, 50, 100
RGB MATCHING SYSTEM EQUIVALENT
Red204	Red156	Red0	Red255
Green15	Green158	Green0	Green255
Blue22	Blue159	Blue0	Blue255
HTML MATCHING SYSTEM EQUIVALENT
CC0F16	9C9E9F	000000	FFFFFF

UX/Website Color Palette

These suggested colors may be used in marketing materials, user interfaces and websites.

Opera additional colors

PANTONE® MATCHING SYSTEM (PMS) EQUIVALENT
PMS 2925C	PMS 307C	PMS 361C	PMS Black 7C
FOUR-COLOR HALFTONE FORMULA (CMYK)
Cyan92%	Cyan98%	Cyan80%
Magenta17%	Magenta34%	Magenta0%
Yellow1%	Yellow9%	Yellow100%
Black0%	Black10%	Black0%	Black90%
RGB MATCHING SYSTEM EQUIVALENT
Red0	Red0	Red0	Red26
Green152	Green115	Green167	Green26
Blue219	Blue166	Blue0	Blue26
HTML MATCHING SYSTEM EQUIVALENT
1096D5	0174A7	00A700	1A1A1A

Note that you are responsible for obtaining any permission or license from the font owner. Opera does not provide such permission or functionality for its partners.

Typography - Online

For online usage and general correspondence, Arial must always be used.

Typography - Print

For all printed collateral, use only the Helvetica Neue LT- W1G typeface.

Product, feature and service names as well as headlines should always be written in Helvetica bold, Kerning -25, also taking into account the text weights listed here.

The O logo is used in connection with certain Opera products and services. The O logo is not to be used when referring to Opera the company. When referring to our company, the Opera Software logo must be used.

Opera product logos are available in two versions: vertical and horizontal. They are also available in color and flat versions.

Opera Mini Logo

Vertical color logo	Vertical flat logo
Horizontal color logo	Horizontal flat logo

Opera Mobile logo

Vertical color logo	Vertical flat logo
Horizontal color logo	Horizontal flat logo

Opera browser logo

Vertical color logo	Vertical flat logo
Horizontal color logo	Horizontal flat logo

Proper Use

Exclusion Areas

To enable the product logo to appear prominently without interference, minimum exclusion areas have been established. Exclusion areas shall be equal to one-third the height of the O logo element, extending on all sides of the logo.

The following examples show proper use of an Opera product logo.

On dark backgrounds, use white font. You can either have black or white copy.	On light backgrounds use black font.	On images make sure the text is easy to read. Use black text on light backgrounds.
On images make sure the text is easy to read. Use white text on dark backgrounds.	For the flat logo use either black or white version.	For the flat logo use either black or white version.
For the flat logo use either black or white version.

The following examples show proper use of an Opera product logo.

Opera Mini logo

Opera Mini horizontal logo

Incorrect Use

The following examples show incorrect use of an Opera product logo.

Don’t make the text bigger.	Don’t take away the box under the icon.	Don’t change the color. The font can only be in white or black.
Don’t put the black text logo on a dark color.	Don’t put the logo on a dark image.	Don’t change the color of the text like this.
Don’t use the product name as a logo by itself.	Don’t stack the text.	Don’t use the Opera icon as the ‘O’ in Opera.
Don’t move the text.	Don’t add shadow effects.

Opera TV browser

Horizontal and vertical color logos.

Proper use

The following examples show proper use of the Opera TV browser logo.

On light backgrounds, use black font. On images, make sure the text is easy to read, using either black or white as appropriate.

For the flat logo use either black or white version.

Incorrect use

The following examples show incorrect use of the Opera TV browser logo.

Don't change the name of the Opera TV browser. The official name is “Opera TV browser”.

Don't move the text.	Don’t modify any elements of the logo, including adding or substituting graphics browser or changing color.
Don’t stack the text.

Don’t remove the solid background or other graphical elements from the logo.

Slogan/description text accompanying Opera TV browser in copy

The following slogan should always accompany the Opera TV browser logo in copy:

The best of the web on your TV

No other slogan is approved for use with this logo.

Other Opera Products Logos

The following products use a single, horizontal logo. They must be used in accordance with usage principles.

There are two variations of the Powered by Opera logo.

For white or grey backgrounds For use on white or grey backgrounds, the version with black text must be used. The trademark symbol must be shown with 50% transparency.

For all other backgrounds When the logo are used on a darker background the version with white text must be used. The trademark symbol must be shown with 50% transparency.

Proper Use

Acceptable and unacceptable usage

Common sense should always be applied when using the Powered by Opera logo. Further examples of unacceptable usage of the logo are outlined below.

	Do not change the position of any logo parts.
Do not remove the ® trademark symbol.	Do not combine with other Opera logos.	Do not change the color of any logo elements.

Examples of proper and incorrect use of the Powered by Opera logo:

The logo can’t be used as part of a sentence.

The logo should be placed seperately within the content space and not as part of the text. As above.

The logo should be placed seperately within the content space and not as part of the text. As above.

Here are some examples on how to use the logo in a correct way. In the examples the Powered by Opera logo is used but the rules applies for all our logos.

The logo can’t be used as part of a sentence.

The logo can’t be used as part of a sentence. In special cases it can be used if it appears to be seperated from the sentence. Please note this is not the ideal use of the logo.

The logo should be placed seperately within the content space and not as part of the text. As above.

Hotkey QWERTY Phones

In connection with a hot key on a device, the O logo may be displayed in red, white or black. All usage must otherwise comply with these guidelines.

Examples of hotkey placement.

Center hot key placement with red O icon on light-color phone.	Center hot key placement with black O icon on light-color phone.	Center hot key placement with white O icon on dark-color phone.	Center icon placement on back preferred.
In-keyboard placement with red O icon on light-color phone.	In-keyboard placement with black O icon on light-color phone.	In-keyboard placement with white O icon on dark-color phone.

Box packaging

Make the box design clean and appealing. Use large, crisp product photos around the box. Make sure to have an Opera Mini screen shot.

Leave plenty of white space on the box.

The top and bottom areas of the box can be used for barcodes, stickers, or other information.

Important: Use only Opera Mini screen shots on phone screen.

The illustrations below are suggestions for placement of the Opera logo and other design elements to be included in the box packaging.

Front	Back
Top	Bottom
Side 1	Side 2

Opera Mini quick menu access

Quick access to Opera Mini from the home screen will make it easier for users to find and use the app.

Phone home screen

Example of preferred placement of Opera Mini icon in the UI on a QWERTY phone.

Illustration with icon in UI

Box inserts

It’s a good idea to include printed material about Opera Mini and branded freebies in the box.

Example of a short leaflet showing the top features of Opera Mini that could be included.

Logo placement in marketing materials

Preferred placements of product logos in marketing materials. These are some of the many ways you can use our logos.

Important: Please see Opera Product Logos in this guideline to see more examples and how to treat the logos.

The Opera TV Store (“OTS”) is a solution optimized for the devices of Opera’s hardware and software distribution partners (“Distributors”). OTS offers users of Distributors’ devices an interface for discovering and linking to web services (“Services”) hosted and offered by third-party content service providers (“CSPs”). CSPs which wish to offer their Services through OTS must provide the following digital versions of their Brand Assets to Opera via the OTS Submission Portal:

• Icons (128x128 and 512 x512 JPEG or PNG image files);
• Screenshot (1280×720px or larger JPEG image file); and
• Thumbnail (480x270 JPEG image file).

Guidelines for Use of CSP Brand Assets

This section is a general statement regarding the proposed use and placement of CSP Brand Assets in connection with the marketing and promotion of the OTS on a particular device.

CSP Brand Assets may be included in the OTS user interface and product sheets in a manner consistent with other CSP Brand Assets displayed in such interface.

To promote the availability of CSP’s Services via the OTS and on the Distributor’s device, CSP Brand Assets may be included in device product sheets, user manuals and descriptions in close proximity to the phrase “Available in the Opera TV Store”.

Only the CSP Brand Assets provided by the CSP should be used. Other versions of such Brand Assets will not be used without the express permission of the relevant CSP.

For consistency or due to space or size limitations, however, certain nonsubstantive modifications to a CSP Brand Asset may be made, consistent with the display of all other CSP Brand Assets including:

1. Adding a uniform outline, border or background.
2. Adjusting the scale of the Brand Asset, provided each element retains its original placement and proportionality.
3. Adding lighting or other effects.
4. Alternating between color and black/white versions of a Brand Asset (no grayscale).

Opera TV Store logo

Horizontal and vertical color logos.

Proper use

The following examples show proper use of the Opera TV Store logo.

On light backgrounds, use black font. On dark backgrounds, use white font.

For the flat logo use the black version.

Incorrect use

The following examples show incorrect use of the Opera TV Store logo.

Don't modify any elements of the logo, including adding or substituting graphics or changing color.

Don't remove the solid background or other graphical elements from the logo.

Don't modify the name of the Opera TV Store.

Slogan/description text accompanying Opera TV Store

The following slogan should always accompany the Opera TV Store logo in copy:

Get apps for your TV

No other slogan is approved for use with this logo.

Disclaimer

Additional or different requirements or restrictions regarding the use of a CSP’s Brand Assets may be stated in agreements between such CSP and Opera. Questions regarding usage restrictions for a particular CSP Brand Asset should be directed to tvstore-bizdev@opera.com.

For additional information as well as logos, images, icons, please contact Michelle Behan, Marketing Project Manager, at michelleb@opera.com.

Opera does not make any representation or warranty, whether express or implied, as to the fitness for use for a particular purpose or that the files containing Brand Assets are error-free.

General restrictions

You may not do any of the following in connection with the use of a Brand Asset:

Remove, distort, alter, shorten, or abbreviate any element of the Brand Asset.

Display a Brand Asset in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, in violation of any law or regulation or otherwise objectionable to Opera.

Copy or imitate the trade dress, color combinations, typography, graphic designs, product icons, or imagery associated with Opera or a Brand Asset.

Adopt a mark, logo, or slogan that is confusingly similar to a Brand Asset.

Register a second-level domain name that uses, incorporates, or is confusingly similar to a Brand Asset (ex. opera1.com).

Use an Brand Asset in a way that suggests the Brand Asset is merely descriptive or generic in meaning.

Remove, add, modify or obscure any copyright or trademark symbol from a Brand Asset.

Trademark legends

In each use in commerce of a Brand Asset, you must include the appropriate trademark legend designating Opera as the owner.

Option No. 1 – If Only Opera Brand Assets are used:

[Insert Brand Asset] are trademarks of Opera Software ASA.

Example:
Opera, Opera Mini, and the O logo are trademarks of Opera Software ASA.

Option No. 2 – If other brand assets are used in connection with Opera Brand Assets:

[Insert Brand Asset] are trademarks of Opera Software ASA. All other marks are the property of their respective owners

Example 1:
Opera, Opera Mini, and the O logo are trademarks of Opera Software ASA. All other marks are the property of their respective owners.

Example 2:
[Mark] is a trademark of [Company]. Opera, Opera Mini, and the O logo are trademarks of Opera Software ASA.